Our offer to
B2B Tech Companies from Israel and the Nordics
with a proven product-market fit:90-day Validation & Introduction Program
for the DACH region
Focus sectors:
Agriculture, Environment, Medical, Defence, CyberSec, Aviation/Space
MarketEntry.EU
Go-to-Market Strategy & Operations
The DACH Region Validation & Introduction Program
=> Validate Your Opportunities in GER / AT / CH
=> Receive warm introductions to 5-8 decision-makers
=> Delivered within 90 days at fixed price
The 90-Days Deal
The DACH Market Validation & Launch Program
Most companies waste 6-12 months and €50K+ figuring out if the markets in Germany, Austria, Switzerland are worth it. If you are a tech company from Israel or the Nordics with a proven product-market fit, we help you know that in 90 days - and get you in front of qualified decision-makers.What You Get:Month 1: Strategic Foundation
- Target customer validation for DACH
- Value proposition adaptation
- Competitive landscape analysis
- Identification of entry barriers
- Go-to-market roadmapMonth 2: Decision-Maker Introductions
- Identification of 20-30 ideal targets
- Warm introduction facilitation
- 5-8 qualified introductions arranged
- Meeting preparation supportMonth 3: Execution & Handoff
- Meeting debrief & learnings
- Outreach playbook for your team
- Next steps recommendations
- Final assessment report
About
Getting your business into Europe and manage the complexity of international growth.
MarketEntry.EU was founded in 2021 by Andreas Lakebrink (Germany) with the support of Nanco Eelman (The Netherlands), both seasoned business development professionals with over 20 years of international experience each. Andreas brings a commercial background, specializing in the Food & Beverage industry and Information Technology, while Nanco is a professional engineer with expertise in heavy industry and environmental sectors.This unique yet highly effective blend of skills has greatly shaped the solutions, modules, and processes we offer. Today, we provide flexible service packages that can be tailored to the specific needs of clients across various industries.Europe is an attractive but extremely competitive market, making entry a complex challenge. By leveraging our experience, we provide pragmatic, results-driven solutions that streamline processes, ensuring a smooth and efficient path to success.Along the way, we encountered numerous clients with strong concepts and promising business models - yet limited access to the funding required for their next stage of growth. In response, we established CapitalCraft Global, our sister organisation dedicated to investor matchmaking.CapitalCraft Global supports start-ups, scale-ups, and growth-stage companies in becoming investor-ready. This includes sharpening their pitch decks and identifying the right financing partners - whether private investors, family offices, or public funding schemes. By combining qualified preparation with a carefully curated investor network, we help promising ventures secure the capital they need to grow.
Contact
It's always worth a 30 minutes chat. Get in touch with our founder Andreas.
| Mail: | andreas@ marketentry. eu |
| Phone/WhatsApp: | +49 175 846 5 847 |
| Office Address: | MarketEntry.EU - Industriestr. 2 - 65779 Kelkheim/Frankfurt - Germany |
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Book a Call:
LinkedIn Profile:
Industries
MarketEntry.EU initially focused on the Food & Beverage and Information Technology sectors. The insights gained there helped us refine our modules and processes.
Industries
Today, we work with tech companies from Israel and the Nordics expanding into Germany, Austria, and Switzerland. Our focus is on delivering tangible outcomes within 90 days, with optional extended implementation support.
Selected Showcases
Sustainability
Proj. Energy Storage Systems
- Client: a manufacturer of energy storage systems
- Deep Market Insights in a new country
- Identification of strategic partners
- Opening DoorsProj. Air-to-Water
- Client: an inventor to take the next step from prototype to production
- Find me an Investor
- Concept for international growth
Manufacturing Industries
Proj. Digitalization
- Client: a provider of a solution to monitoring any machinery regardless its age or brand
- Ideal Customer's Profile
- Opening DoorsProj. Technical Yarn
- Client: an inventor of a technical yarn based on natural ingredients
- Innovation in Textile Industry
- Identification of collaboration partners
- Opening doorsProj. Garments
- Client: a manufacturer of garments
- Opening Doors to retail chains and brands
Medical Devices
Proj. MD Development
- Client: a well-established team of engineers
- Prototype engineering
- Opening Doors to Customers
- and potential PartnersProj. MD Distribution
- Client: a manufacturer of equipment to clinics
- Distribution strategy across Europe
- Identification of Distributors
- Opening DoorsProj. MD Innovation
- Client: an inventor of a solution addressing a global demand
- Find Me an Investor
- Opening Doors to Industrial Partners
Information Technology
Proj. Machine Learning
- Client: a spin-off from a technical university
- Python-based hyperparameter optimization
- Automotive and Chemical IndustryProj. IT Development
- Client: a team of experienced sotware experts
- Custom apps for mobile & web
- Opening Doors to customersProj. Metaverses
- Client: a creative organization
- Developing show cases
- Launch and expansion concept
Gastronomy
Proj. Digital Process
- Client: a visionist from the food-service
- End-to-End solution
- Marketing incl. landing page a.o.
- Launch in Europe
- Handover to client's new teamProj. Ghost Kitchen
- Client: a provider of fastfood solutions
- Search for licencee candicates
- Pre-qualification and -trainingProj. Plant based Food
- Client: a manufacturer of high-end ready-made meals
- Opening Doors to HORECA
- Distributors and direct business
Consumer Goods
Proj. Softdrink
- Client: a manufacturer expanding within Europe
- "Feeling the market temperature"
- Listing at a leading retail-chainProj. Spirits
- Clients: various spirit brands
- Indirect via distributors
- Direct to retail-chains
- Setup of logistic structures
References
We enter into confidentiality agreements with our clients. Therefore, the references and project examples listed below have been anonymized. In most cases, however, it is possible to speak directly with the respective client - we are happy to arrange contact upon request.
Achievements in clients' projects
| INDUSTRY | REFERENCE | TASK | RESULT |
|---|---|---|---|
| Automotive IT | An automated solution of Python based optimizing algorithms from GER to GER | Increase visibility at a very specific small target group, get in touch with prospects | Increased the followership from 13(!) to 937 plus 2 sales meetings within 6 months |
| Beverage / B2C | A soft drink brand from Italy to GER | Proof-of-concept, check market acceptance in 5-10 supermarkets | Placed the brand in 8 supermarkets, then achieved a nationwide listing in a retail group with 11000 stores within 5 months |
| Cashier Systems | Multiple cashier systems for HORECA and retail from NL to GER | Develop the Go-to-Market concept, iInvestigations about local legislation, identification of local service partners, pilot project | Sorted out the competitive landscape, legal requirements, technical certifications, focus market, selected a local technical service partner, identified pilot customer |
| Energy storage systems | Energy storage systems to expand from the NL to the UK | Generate insights of the market, develop network, arrange meetings with decision-makers | Evalutated go-to-market concept, detailed insiders knowledge, opened communication channels |
| Food waste / investment | A solution indicating the quality of food independent from the calculated expiry date from ISR | Find me an investor based on a professional pitch deck | Introduced the solution to selected potential investors |
| Health / investment | A solution against sleep apnoa from ISR | Revise the pitch deck and optimize it for fund raising purposes | Optimized the pitch deck, introduced the solution to selected potential investors |
| Hospitality IT | A digital solution for restaurants from Singapore to GER and NL | Arrange meetings with restaurants of a certain ideal-customer-profile | 12 on-site appointments, 1 amusement park, 1 international group with 80 restaurants within 11 months |
| Hospitality Licence | A ghost kitchen concept from UK to NL and GER | Identification of prospects as licencees, preselection and training | Identified 3 prospects and prepared them until the read-to-sign level, plus 7 promising candidates within 6 months |
| LED foils | A LED-foil system from China to NL and GER | Develop a sales-representative network | 3 sales plus one meeting with decision-makers of an ice-hockey arena within 4 months |
| Medical device development | Expertise in prototyping from Israel to GER | Arrange meetings with potential customers and collaboration partners | 8 meetings with decision-makers within 2 months; some of them with the potential of a strategic partnership |
| Plant based food | Individual frozen meals on premium level, manufactured in Asia to GER | Arrange meetings with purchase managers of restaurant chains and cantines | Prepared meetings with decision-makers of 2 canteen chains and 1 exclusive food provider to a franchise brand with 90 restaurants within 4 months |
| Textile / B2B | Organic textile brand from Turkey to GER and NL | Take-over of sales | 6 quotations sent to B2B leads, one sales closed with a large gym-chain within 4 weeks |
| Textile / manufacturing | A technical textile yarn from Sweden to GER | Arrange meetings with potential collaboration partners | 6 meetings with decision-makers of strategic business partners within 2 months |
ImpressumMarketEntry.EU ist eine Marke der
STEX Germany UG (haftungsbeschränkt)
Geschäftsführer: Andreas Lakebrink
Wilhelmstr. 7
65779 Kelkheim
DeutschlandTelefon: +49 (0)175 / 8465847
E-Mail: andreas@ marketentry. euRegistergericht: Amtsgericht Königstein
Registernummer: HRB 11330Umsatzsteuer-Identifikationsnummer gem. § 27 a Umsatzsteuergesetz: DE355601212Redaktionell Verantwortliche:
Andreas Lakebrink, Wilhelmstr. 7, 65779 Kelkheim, Deutschland
ImprintMarketEntry.EU is a brand of
STEX Germany UG (haftungsbeschraenkt)
Managing Director: Andreas Lakebrink
Wilhelmstr. 7
65779 Kelkheim
GermanyPhone: +49 (0)175 / 8465847
Mail: andreas@ marketentry. euReg. Court: Amtsgericht Koenigstein
Reg.nr.: HRB 11330VAT-ID:
DE355601212Editorial responsible:
Andreas Lakebrink, Wilhelmstr. 7, 65779 Kelkheim, Germany
Value Proposition:
I help Israeli B2B tech companies
(with proven product-market fit)=> validate the DACH opportunity and
=> introduce to 5-8 decision-makers in my network who could become their first customers or partners -
=> in 90 days at a fixed price.
[Depending on the competitive power it is a promise or a goal.]
Your value is:
=> Strategic insight (25 years of pattern recognition)
=> Network access (warm introductions, not cold emails)
=> Market knowledge (cultural/language/mentality expertise)
Client Qualification
"Are you already generating revenue in Israel/your home market?" (If no → not ready)
"Who's your ideal customer there, and why do they buy?/Which pain do you solve?" (If unclear → not ready)
"How do you sell?" - What is the biggest obstacle in your domestic market?
"What's different about the DACH market that you need help with?" (If answer is "we need someone to build our value prop" → not ready for this package)
"Which priority has Business Expansion to DACH in your business strategy? Do you have an international growth plan?
Service Portfolio
The Real Structure (Permanent Model)
You DO include strategic work—but it's positioned as the foundation for concrete results, not the deliverable itself.
How to Package It (Forever, Not Just Emergency):What You Sell (Primary Offer):
"DACH Market Validation & Decision-Maker Introductions" (€15K, 90 days)
What's Included (The Fine Print):Strategic Foundation (Weeks 1-4):
Business assessment & value prop adaptation ← This IS strategy consulting
Market validation & barrier analysis ← This IS strategy consulting
ICP definition & go-to-market roadmap ← This IS strategy consulting
Competitive positioning for DACH ← This IS strategy consultingExecution (Weeks 5-12):
Target identification & outreach
5-8 decision-maker introductions
Meeting prep & debrief
Learning capture & handoffSee what happened?
You're DOING all the strategy work, but you're selling the outcome (introductions + validation), not the activity (consulting).
Working Process
Month 1: Strategic Foundation (Weeks 1-4)
Business assessment: 2-3 focused sessions (not 4 weeks)
Market validation: Desk research + your 25 years of pattern recognition
ICP definition: Based on your experience, not months of analysis
Go-to-market roadmap: "Here's who to target and why"
Deliverable: Clear strategy document + target listMonth 2: Network Activation (Weeks 5-8)
Identify 8-12 people in YOUR network who match their ICP
Make warm introductions (email intros, LinkedIn, phone calls)
Prep client for each meeting
Deliverable: 5-8 intro meetings scheduledMonth 3: Handoff & Learning (Weeks 9-12)
Meeting debrief and learning capture
Outreach playbook: "Here's how to replicate this process"
Next steps roadmap based on meetings
Deliverable: Self-sufficient client + lessons learned