European Market Entry Consulting

Enter Europe.
The right way.

Strategy, market access and execution support for international B2B companies.

You have built a successful business at home and want to take it to European markets. But the unknowns are real: unfamiliar markets, unclear costs and no guarantee that the effort pays off. Good news: Expanding into Europe does not need a local organisation of your own. You get the supporting Europe Expansion Office for as long as you need it.

Agribusiness MedTech Industrial Tech Cleantech Food & Beverage
6+
Sector insights - from FMCG to MedTech to Aviation
12+
European markets with active networks
25+
Years in international business development

From First Idea.
To Lasting Presence.

International business development in almost 360 degrees: from groundwork and strategy consultancy to hands-on market entry, establishment and growth. Everything except sales, which remains yours.

Where are you on your journey to Europe?
"International growth sounds good. We are exploring."
"We want to enter. What is the best way?"
"The market looks right, but it did not work out so far."
"We are active abroad and now target a new country or segment."
Our services
Pre-decision support
Strategy execution
DecisionGoNo-GoNot-yet
PREPARE

Go-to-Market
Groundwork

Get clarity before commitment

Facts instead of gut feeling, so your board decides on solid ground.

What's included
  • Entry barriers and regulationWhat stands between you and the first order: rules, certifications, approvals.
  • Market exploration and intelligenceWhere the demand is, who buys and how, country by country.
  • Competitive landscapeWho you compete with and where you can stand apart.
  • Product-market fitWhether your product and message work in this market, or what has to change.
  • Alternative GTM approachesRealistic routes into the market, compared on cost, risk and timing.
IMPLEMENT

Go-to-Market
Execution

Structure replaces trial-and-error

Your plan meets the market in structured steps, starting with the right people.

What's included
  • Execute GTM strategyThe chosen route, put into action with clear steps and decision points.
  • Warm introductions to decision-makersPre-qualified decision-makers who have already shown interest, so your first calls are real conversations.
  • Road shows, exhibitions, pilot projectsCoordinated visits to potential customers and partners, trade fair visits with appointments arranged, and pilots as a first step into the market.
SCALE

Establishment
& Growth

Roll-out, step by step

From first results to a lasting presence, until your own team can take over.

What's included
  • Entity setup and team buildingCompany formation and registration through notary and legal partners, plus local presence and practical help such as opening bank accounts.
  • Strategic partnership developmentDistributors, resellers, service partners and local production partners, found and coordinated.
  • New segments and countriesThe roadmap extended step by step to new segments and new countries.

Entering new markets is complex.
You get one local counterpart who stays with you from start to finish.

Featured Service

Local Power Team

Book fractions of FTEs - a flexible team sized to your stage.

Flexible team setup

Built to fit your current stage.

Risk mitigation

No commitment before results are clear.

Expertise on demand

Only the skills you need.

React to real growth

Not assumptions made in advance.

Monthly reviewable

Scale up, scale down, or stop.

Reduces go-to-market time

A ready team, no hiring process.

Build your flexible team - until your own team is ready to take over.

Questions about scope, process or fit? Read the FAQ

Real projects.
Concrete results.

A selection of client engagements across industries and geographies - each with a clear task and a measurable outcome.

20+ projects in Cleantech and energy Food and beverages Industrial services IT and automotive Medical devices
"We now feel well-prepared to move forward with our business plans in the UK."
Head of International Business Development
Battery storage systems
"An exceptional marketing campaign was executed by a group of talented professionals, yielding significant outcomes."
Founder and CEO
Medical device prototyping
"MarketEntry.EU have been focused and committed throughout, helping us make the right connections, setting up meetings and, importantly, supporting quality conversations that can develop into longer-term opportunities."
Sales Account Manager
Plant-based food
Energy - NL to UK

Energy Storage Systems - Market Access

Deep insights about a niche market segment, develop network, access to decision-makers.

Evaluated alternative go-to-market concepts, opened communication channels, 5 meetings within 6 months.
MedTech - Israel to DACH

Medical Device - Decision-Maker Access

Arrange meetings with customers and partners, transition from virtual to face-to-face.

8 meetings within 2 months, leading to physical meetings and a pilot project with strategic partnership potential.
Plant-based food - UK to Germany

Plant-Based Food - Re-Winning Lost Accounts

Re-activate lost restaurant chains, introduce new ones and distribution partners.

11 meetings held, including 3 formerly lost customers re-engaged, 1 global fast food chain, 3 wholesalers and 3 further prospects. 4 follow-ups agreed ahead of their regular menu card update.
Industrial - Sweden to Germany

Technical Textile Yarn - Strategic Partners

Arrange meetings with potential collaboration partners.

6 meetings with decision-makers of strategic business partners within 2 months.
Automotive - Germany

Predictive Analysis - Engineer Network

Grow network within automotive prototype developers.

14 introduction calls, 2 follow-up sales meetings within 4 months.
Food concept - UK to Netherlands

Ghost Kitchen - Licensee Candidates

Identify, prequalify and preselect licensee candidates, and prepare them for handover to the client.

3 prospects prepared to ready-to-sign level, plus 7 promising candidates within 6 months.
Andreas Lakebrink, Founder of MarketEntry.EU
Andreas Lakebrink
Founder, MarketEntry.EU

Less PowerPoint.
More execution.

For over 25 years I've opened new markets - and made most of the mistakes you can make along the way. The problems repeat themselves, regardless of industry or country. I've found the solutions.

My clients don't need to repeat those mistakes. They get the benefit of what I've learned - directly, without a layer of junior consultants between us.

I've always worked in lean environments where strategy without execution was not an option. Budget, risk and ROI were always on the table. That shaped how I work: I lead the project, I stay involved, and I make sure things actually happen.

One lesson stands above all others: specialists know their territory better than any generalist. That is why I don't work as a solo consultant but as the Europe Expansion Office, with specialists in their field under my guidance and responsibility.

Clients from previous roles include: Lufthansa - P&G - Frankfurt Airport - Deutsche Bahn
6+
Sector insights
12+
European markets
with active networks
25+
Years in international
business development

Impressum

MarketEntry.EU is a brand of

STEX Germany UG (haftungsbeschraenkt)*

Managing Director: Andreas Lakebrink

Wilhelmstr. 7, 65779 Kelkheim, Germany

Phone: +49 175 846 5847
Mail: andreas@marketentry.eu

Reg. Court: Amtsgericht Koenigstein
Reg. Nr.: HRB 11330
VAT-ID: DE355601212

Website: marketentry.eu

*Our company is a company with limited liability
according to the laws of the Federal Republic of Germany.

Datenschutzerklärung  |  Privacy Policy

↑ Back to top