European Market Entry Consulting

Enter Europe.
The right way.

Strategy, market access and execution support for international B2B companies.

You have built something that works - now you are taking it further. Or you are running an established business with markets to defend, customers to serve and budgets under pressure. Either way, international expansion is on the table - and you want to get there before building an expensive structure you may not need.

Get in Touch See our services
Agribusiness MedTech Industrial Tech Cleantech Food & Beverage
6+
Sector insights - from FMCG to MedTech to Aviation
12+
European markets with active networks
25+
Years in international business development
What We Do

From First Idea
to First Customers

Whether you need strategic groundwork or hands-on execution - we cover the full journey from first analysis to first customer conversations.

Stage 1
Pre-Decision Support
Clarity before commitment. Understand the market, validate your fit, and replace gut feeling with facts - so the decision you make is one you can stand behind.
→
Stage 2
Go / No-Go Decision
At some point, someone has to give the board a clear answer - backed by real market evidence, not gut feeling.
→
Stage 3
Strategy Execution
Structure replaces guesswork. A GTM approach built on facts, warm introductions where cold outreach fails, and hands-on execution for sustainable growth.
01
Market Exploration Know where you go.
▼
What standard studies don't provide is the market groundwork you actually need. You name the key success factors - we run a Market Scan across the relevant European markets: segment potential, hidden entry points, competitive landscape. Where the picture warrants a closer look, we dive deeper.
02
Value Proposition & Market Fit What triggers a decision-maker at home can fall flat abroad.
▼
Expectations, priorities, and unspoken standards are different. We work through your value proposition together: identifying what drives decisions in your target market, sharpening the message, and closing the gaps before the market does.
03
Competitive Landscape & Entry Barriers Knowing your strengths is not enough.
▼
What counts is how your offer stacks up against a competitive landscape different from your home market - and what stands between you and the first deal. We map the key players, identify the gaps you can own, and surface the non-obvious barriers - regulations, distribution realities, the messages between the lines.
04
Strategic Sparring & Readiness Not every question needs a full programme.
▼
Sometimes the right move is a sharp conversation with someone who has been in that room before - no agenda, no pitch, just concrete feedback grounded in strategic thinking and market experience. We assess your international readiness, surface the red flags early, and give you a clear second opinion before you commit.
Go / No-Go Recommendation The board expects a clear answer - based on facts, not gut feeling.
▼
The pre-decision work gives you exactly that: a solid understanding of the market and the arguments to back your decision. Go means a clear path forward. No-Go means a costly mistake avoided. Both have value.
05
Growth Strategy & GTM Concept You have a plan. We sharpen it together.
▼
Building on your knowledge and our market insights, we refine your approach: ideal customer profile, competitive positioning, messaging framework, and entry sequence. Then we execute - and prepare the ground for you.
06
Market Access & Warm Introductions At the end, it's a people business.
▼
We identify and qualify the contacts you need - customers, distributors, resellers, or strategic partners - and open doors. You only meet people who expressed their interest in you already. The right partner can compress years of market-building into months. The wrong one costs just as much.
07
Pilot Projects & Trade Show Presence Sometimes the fastest way to validate a market is to be part of it.
▼
A structured pilot gives you real market feedback without full commitment. A trade show serves a different purpose: scanning the competitive landscape, reading the market, and meeting the right people - if you treat it as a contact mission.
08
Business Development Partner Entering a market is just the beginning, not the finish line.
▼
We stay at your side as your extended arm in Europe - from the first groundwork to a systematic approach, through establishing your business and scaling internationally. Hands-on, and backed by a professional network built over decades in European markets.
Flagship Offer

The 90-Day DACH Market Activation -
from strategic foundation to first meetings.

Phase 1

Strategic Foundation

ICP, competitive landscape, 20-25 target companies, DACH positioning and messaging.

You know exactly who to target and how to approach them.
Phase 2

Opening Doors

Warm introductions to qualified decision-makers. Strategic connections where they already know who you are.

You are in conversations with people who want to meet you.
Phase 3

Learn & Decide

Pattern recognition across conversations, go/no-go with evidence, scale roadmap or pivot strategy.

You have a clear, evidence-based decision to make.
Book a Strategy Call
References

Real projects.
Concrete results.

A selection of client engagements across industries and geographies - each with a clear task and a measurable outcome.

MedTech
MedTech - Israel to DACH

Medical Device -
Decision-Maker Access

Arrange meetings with customers and partners, transition from virtual to face-to-face.

8 meetings within 2 months, leading to physical meetings and a pilot project with strategic partnership potential.
Hospitality Tech - Singapore to GER and NL

Digital Restaurant Solution -
Market Launch

Arrange meetings with restaurants matching a specific ideal customer profile.

12 on-site appointments including 1 amusement park and 1 international group with 80 restaurants - within 11 months.
Digital
Industrial
Industrial Tech - Sweden to GER

Technical Textile Yarn -
Strategic Partners

Arrange meetings with potential collaboration partners.

6 meetings with decision-makers of strategic business partners within 2 months.
Food & Beverage - UK to GER

Premium Plant-Based Food -
B2B Foodservice

Arrange meetings with purchase managers of wholesalers, restaurant chains and canteens.

7 calls with caterers, 4 restaurant chains (2 formerly lost clients), 3 wholesalers, 1 global player in fast food - within 6 months.
F&B
Licence
Hospitality - UK to NL and GER

Ghost Kitchen Concept -
Licence Partners

Identification of prospects as licensees, pre-qualification and preparation.

3 prospects at ready-to-sign level plus 7 promising candidates - within 6 months.
Food & Beverage - Italy to GER

Soft Drink Brand -
Retail Market Entry

Proof-of-concept: check market acceptance in 5-10 supermarkets.

Nationwide listing in a retail group with 11,000 stores within 5 months.
Retail
Andreas Lakebrink
Andreas Lakebrink
Founder, MarketEntry.EU
About

Less PowerPoint.
More execution.

For over 25 years I've opened new markets - and made most of the mistakes you can make along the way. The problems repeat themselves, regardless of industry or country. I've found the solutions.

My clients don't need to repeat those mistakes. They get the benefit of what I've learned - directly, without a layer of junior consultants between us.

I've always worked in lean environments where strategy without execution was not an option. Budget, risk and ROI were always on the table. That shaped how I work: I lead the project, I stay involved, and I make sure things actually happen.

Clients from previous roles include: Lufthansa - P&G - Frankfurt Airport - Deutsche Bahn
6+
Sector insights
12+
European markets
with active networks
25+
Years in international
business development
Contact

Not sure if Europe
is ready for you?

Book a Free Strategy Call
Book a Call
zeeg.me/andreas-lakebrink
Email
andreas@marketentry.eu
Phone / WhatsApp
+49 175 846 5847
LinkedIn
linkedin.com/in/andreas-lakebrink
Address
Wilhelmstr. 7, 65779 Kelkheim / Frankfurt, Germany

Impressum

MarketEntry.EU is a brand of

STEX Germany UG (haftungsbeschraenkt)*

Managing Director: Andreas Lakebrink

Wilhelmstr. 7, 65779 Kelkheim, Germany

Phone: +49 175 846 5847
Mail: andreas@marketentry.eu

Reg. Court: Amtsgericht Koenigstein
Reg. Nr.: HRB 11330
VAT-ID: DE355601212

Website: marketentry.eu

*Our company is a company with limited liability
according to the laws of the Federal Republic of Germany.

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