European Market Entry Consulting

Enter Europe.
The right way.

Strategy, market access and execution support for international B2B companies.

You have built something that works - now you are taking it further. Or you are running an established business with markets to defend, customers to serve and budgets under pressure. Either way, international expansion is on the table - and you want to get it right before the budget is gone and the doors are still closed.

Get in Touch See our services
Agribusiness MedTech Industrial Tech Cleantech Food & Beverage
6+
Sector insights - from FMCG to MedTech to Aviation
12+
European markets with active networks
25+
Years in international business development
What We Do

Five Services -
From Research to
First Customer

Whether you need strategic groundwork or hands-on execution - we cover the full journey from first analysis to first customer conversations.

Service 01

Market Research &
Opportunity Assessment

You know the market exists. What you need is the go-to-market groundwork that standard studies don't provide - segment potential, hidden entry points, and competitive dynamics relevant to your exact offer.

Service 02

Competitive Landscape &
Entry Barriers

Knowing who your competitors are is not enough. We map their positioning, identify the gaps you can own, and surface the non-obvious barriers - regulations, customer expectations, unwritten market rules - before they slow you down.

Service 03

Go-to-Market Strategy &
Positioning

You have a plan. We sharpen it together. Building on your knowledge and our market insights, we refine your approach before you commit. The 80/20 rule works here as well: the insights that drive your decision come from a focused analysis — not a study that takes months and costs a fortune.

Service 04

Market Access &
Warm Introductions

Every market entry comes down to the right conversations. We identify and qualify the contacts you need - customers, partners, resellers, or institutional contacts - and open doors. You only meet people who know who you are and want to talk.

Service 05

Trade Show &
Event Support

As part of an expansion concept, trade shows are a solid way to meet customers, scan competitors and read the market. We help you prepare the right visit strategy, identify who to meet before you arrive, and turn a two-day fair into a structured contact mission.

Flagship Offer

The 90-Day DACH Market Activation - all five services, one fixed-price.

Phase 1

Strategic Foundation

ICP, competitive landscape, 20-25 target companies, DACH positioning and messaging.

You know exactly who to target and how to approach them.
Phase 2

Opening Doors

Warm introductions to qualified decision-makers. Strategic connections where they already know who you are.

You are in conversations with people who want to meet you.
Phase 3

Learn & Decide

Pattern recognition across conversations, go/no-go with evidence, scale roadmap or pivot strategy.

You have a clear, evidence-based decision to make.
Book a Strategy Call
References

Real projects.
Concrete results.

A selection of client engagements across industries and geographies - each with a clear task and a measurable outcome.

MedTech
MedTech - Israel to DACH

Medical Device -
Decision-Maker Access

Arrange meetings with customers and partners, transition from virtual to face-to-face.

8 meetings within 2 months, leading to physical meetings and a pilot project with strategic partnership potential.
Hospitality Tech - Singapore to GER and NL

Digital Restaurant Solution -
Market Launch

Arrange meetings with restaurants matching a specific ideal customer profile.

12 on-site appointments including 1 amusement park and 1 international group with 80 restaurants - within 11 months.
Digital
Industrial
Industrial Tech - Sweden to GER

Technical Textile Yarn -
Strategic Partners

Arrange meetings with potential collaboration partners.

6 meetings with decision-makers of strategic business partners within 2 months.
Food & Beverage - UK to GER

Premium Plant-Based Food -
B2B Foodservice

Arrange meetings with purchase managers of wholesalers, restaurant chains and canteens.

7 calls with caterers, 4 restaurant chains (2 formerly lost clients), 3 wholesalers, 1 global player in fast food - within 6 months.
F&B
Licence
Hospitality - UK to NL and GER

Ghost Kitchen Concept -
Licence Partners

Identification of prospects as licensees, pre-qualification and preparation.

3 prospects at ready-to-sign level plus 7 promising candidates - within 6 months. No-Go decision though the market was ready.
Energy Tech - NL to UK

Energy Storage Systems -
Market Development

Generate market insights, develop network and arrange meetings with decision-makers.

Opened doors to 3 grid operators, 1 committee for regenerative energy and 2 potential customers.
Energy
Auto IT
Automotive IT - Germany

Automotive AI -
Algorithm Optimization Software

Increase visibility at a specific technical target group and generate first sales conversations.

LinkedIn followership grown from 13 to 937, plus 2 sales meetings with engineers at leading automotive brands - within 6 months.
Andreas Lakebrink
Andreas Lakebrink
Founder, MarketEntry.EU
About

Less PowerPoint.
More execution.

For over 25 years I've opened new markets - and made most of the mistakes you can make along the way. The problems repeat themselves, regardless of industry or country. I've found the solutions.

My clients don't need to repeat those mistakes. They get the benefit of what I've learned - directly, without a layer of junior consultants between us.

I've always worked in lean environments where strategy without execution was not an option. Budget, risk and ROI were always on the table. That shaped how I work: I lead the project, I stay involved, and I make sure things actually happen.

One lesson stands above all: every market follows its own rules.

Clients from previous roles include: Lufthansa - P&G - Frankfurt Airport - Deutsche Bahn
6+
Sector insights
12+
European markets
with active networks
25+
Years in international
business development
Contact

Not sure if Europe
is ready for you?

Book a Free 20-min Strategy Call
Book a Call
calendly.com/andreas-marketentryeu
Email
[email protected]
Phone / WhatsApp
+49 175 846 5847
LinkedIn
linkedin.com/in/andreas-lakebrink
Address
Wilhelmstr. 7, 65779 Kelkheim / Frankfurt, Germany

Impressum

MarketEntry.EU is a brand of

STEX Germany UG (haftungsbeschraenkt)

Managing Director: Andreas Lakebrink

Wilhelmstr. 7, 65779 Kelkheim, Germany

Phone: +49 175 846 5847
Mail: [email protected]

Reg. Court: Amtsgericht Koenigstein
Reg. Nr.: HRB 11330
VAT-ID: DE355601212

Website: marketentry.eu