MarketEntry.EU
Go-to-Market Strategy & Operations
Expanding into Europe? Let’s move ahead.
We take you through 3 growth stages: Prepare - Implement - Scale. We validate your European opportunity. - We connect you with decision-makers. - We build your European operation. Sleeves up — we get the job done.
Services
International business expansion is a unique journey.
We’ve prepared a few scenarios based on the current stage of your expansion plans — intended as a starting point for our conversation. All our services will be fully tailored to your specific situation, vision, and expectations.
Whether you’d like us to act as your local partner on the ground, or you prefer to manage the processes by yourself just assisted by expert Q&A sessions — we’re here to provide exactly the level of involvement you need.(click to enlarge the slides)
About
Getting your business into Europe and manage the complexity of international growth.
MarketEntry.EU was founded in 2021 by Andreas Lakebrink (Germany) and Nanco Eelman (The Netherlands), both seasoned business development professionals with over 20 years of international experience each. Andreas brings a commercial background, specializing in the Food & Beverage industry and Information Technology, while Nanco is a professional engineer with expertise in heavy industry and environmental sectors.This unique yet highly effective blend of skills has greatly shaped the solutions, modules, and processes we offer. Today, we provide flexible service packages that can be tailored to the specific needs of clients across various industries.Europe is an attractive but extremely competitive market, making an entry a complex challenge. By leveraging our experience, we provide pragmatic, results-driven solutions that streamline processes, ensuring a smooth and efficient path to success.
Contact
It's always worth a 30 minutes chat. Get in touch with our founder Andreas.
| Mail: | andreas@ marketentry. eu |
| Phone/WhatsApp: | +49 175 846 5 847 |
| Office Address: | MarketEntry.EU - Industriestr. 2 - 65779 Kelkheim/Frankfurt - Germany |
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Industries
MarketEntry.EU initially focused on the Food & Beverage and Information Technology sectors. The insights gained there helped us refine our modules and processes.
Industries
Today, we confidently state that we can serve almost any industry. Unless we have specific insights in-house, we strengthen our teams with external insiders of your industry in your target country.
Selected Showcases
Sustainability
Proj. Energy Storage Systems
- Client: a manufacturer of energy storage systems
- Deep Market Insights in a new country
- Identification of strategic partners
- Opening DoorsProj. Air-to-Water
- Client: an inventor to take the next step from prototype to production
- Find me an Investor
- Concept for international growth
Manufacturing Industries
Proj. Digitalization
- Client: a provider of a solution to monitoring any machinery regardless its age or brand
- Ideal Customer's Profile
- Opening DoorsProj. Technical Yarn
- Client: an inventor of a technical yarn based on natural ingredients
- Innovation in Textile Industry
- Identification of collaboration partners
- Opening doorsProj. Garments
- Client: a manufacturer of garments
- Opening Doors to retail chains and brands
Medical Devices
Proj. MD Development
- Client: a well-established team of engineers
- Prototype engineering
- Opening Doors to Customers
- and potential PartnersProj. MD Distribution
- Client: a manufacturer of equipment to clinics
- Distribution strategy across Europe
- Identification of Distributors
- Opening DoorsProj. MD Innovation
- Client: an inventor of a solution addressing a global demand
- Find Me an Investor
- Opening Doors to Industrial Partners
Information Technology
Proj. Machine Learning
- Client: a spin-off from a technical university
- Python-based hyperparameter optimization
- Automotive and Chemical IndustryProj. IT Development
- Client: a team of experienced sotware experts
- Custom apps for mobile & web
- Opening Doors to customersProj. Metaverses
- Client: a creative organization
- Developing show cases
- Launch and expansion concept
Gastronomy
Proj. Digital Process
- Client: a visionist from the food-service
- End-to-End solution
- Marketing incl. landing page a.o.
- Launch in Europe
- Handover to client's new teamProj. Ghost Kitchen
- Client: a provider of fastfood solutions
- Search for licencee candicates
- Pre-qualification and -trainingProj. Plant based Food
- Client: a manufacturer of high-end ready-made meals
- Opening Doors to HORECA
- Distributors and direct business
Consumer Goods
Proj. Softdrink
- Client: a manufacturer expanding within Europe
- "Feeling the market temperature"
- Listing at a leading retail-chainProj. Spirits
- Clients: various spirit brands
- Indirect via distributors
- Direct to retail-chains
- Setup of logistic structures
References
We enter into confidentiality agreements with our clients. Therefore, the references and project examples listed below have been anonymized. In most cases, however, it is possible to speak directly with the respective client - we are happy to arrange contact upon request.
Achievements in clients' projects
| INDUSTRY | REFERENCE | TASK | RESULT |
|---|---|---|---|
| Automotive IT | An automated solution of Python based optimizing algorithms from GER to GER | Increase visibility at a very specific small target group, get in touch with prospects | Increased the followership from 13(!) to 937 plus 2 sales meetings within 6 months |
| Beverage / B2C | A soft drink brand from Italy to GER | Proof-of-concept, check market acceptance in 5-10 supermarkets | Placed the brand in 8 supermarkets, then achieved a nationwide listing in a retail group with 11000 stores within 5 months |
| Cashier Systems | Multiple cashier systems for HORECA and retail from NL to GER | Develop the Go-to-Market concept, iInvestigations about local legislation, identification of local service partners, pilot project | Sorted out the competitive landscape, legal requirements, technical certifications, focus market, selected a local technical service partner, identified pilot customer |
| Energy storage systems | Energy storage systems to expand from the NL to the UK | Generate insights of the market, develop network, arrange meetings with decision-makers | Evalutated go-to-market concept, detailed insiders knowledge, opened communication channels |
| Food waste / investment | A solution indicating the quality of food independent from the calculated expiry date from ISR | Find me an investor based on a professional pitch deck | Introduced the solution to selected potential investors |
| Health / investment | A solution against sleep apnoa from ISR | Revise the pitch deck and optimize it for fund raising purposes | Optimized the pitch deck, introduced the solution to selected potential investors |
| Hospitality IT | A digital solution for restaurants from Singapore to GER and NL | Arrange meetings with restaurants of a certain ideal-customer-profile | 12 on-site appointments, 1 amusement park, 1 international group with 80 restaurants within 11 months |
| Hospitality Licence | A ghost kitchen concept from UK to NL and GER | Identification of prospects as licencees, preselection and training | Identified 3 prospects and prepared them until the read-to-sign level, plus 7 promising candidates within 6 months |
| LED foils | A LED-foil system from China to NL and GER | Develop a sales-representative network | 3 sales plus one meeting with decision-makers of an ice-hockey arena within 4 months |
| Medical device development | Expertise in prototyping from Israel to GER | Arrange meetings with potential customers and collaboration partners | 8 meetings with decision-makers within 2 months; some of them with the potential of a strategic partnership |
| Plant based food | Individual frozen meals on premium level, manufactured in Asia to GER | Arrange meetings with purchase managers of restaurant chains and cantines | Prepared meetings with decision-makers of 2 canteen chains and 1 exclusive food provider to a franchise brand with 90 restaurants within 4 months |
| Textile / B2B | Organic textile brand from Turkey to GER and NL | Take-over of sales | 6 quotations sent to B2B leads, one sales closed with a large gym-chain within 4 weeks |
| Textile / manufacturing | A technical textile yarn from Sweden to GER | Arrange meetings with potential collaboration partners | 6 meetings with decision-makers of strategic business partners within 2 months |
ImpressumMarketEntry.EU ist eine Marke der
STEX Germany UG (haftungsbeschränkt)
Geschäftsführer: Andreas Lakebrink
Wilhelmstr. 7
65779 Kelkheim
DeutschlandTelefon: +49 (0)175 / 8465847
E-Mail: andreas@ marketentry. euRegistergericht: Amtsgericht Königstein
Registernummer: HRB 11330Umsatzsteuer-Identifikationsnummer gem. § 27 a Umsatzsteuergesetz: DE355601212Redaktionell Verantwortliche:
Andreas Lakebrink, Wilhelmstr. 7, 65779 Kelkheim, Deutschland
ImprintMarketEntry.EU is a brand of
STEX Germany UG (haftungsbeschraenkt)
Managing Director: Andreas Lakebrink
Wilhelmstr. 7
65779 Kelkheim
GermanyPhone: +49 (0)175 / 8465847
Mail: andreas@ marketentry. euReg. Court: Amtsgericht Koenigstein
Reg.nr.: HRB 11330VAT-ID:
DE355601212Editorial responsible:
Andreas Lakebrink, Wilhelmstr. 7, 65779 Kelkheim, Germany