European Market Entry Consulting

Enter Europe.
The right way.

Strategy, market access and execution support for international B2B companies.

You have built a successful business at home and want to take it to European markets. But the unknowns are real: unfamiliar markets, unclear costs and no guarantee that the effort pays off. Good news: There are ways to mitigate the risks. Get clarity before you move and walk on the expansion path before you run. The Europe Expansion Office supports as long as you wish.

Get in Touch See our services

Agribusiness MedTech Industrial Tech Cleantech Food & Beverage

Sector insights - from FMCG to MedTech to Aviation

12+

European markets with active networks

25+

Years in international business development

What We Do

From First Idea.
To Lasting Presence.

International business development in almost 360 degrees: from groundwork and strategy consultancy to hands-on market entry, establishment and growth. Everything except sales - that competence is on you and your team.

Where are you on your journey to Europe?

"International growth sounds good. We are exploring."

"We want to enter. What is the best way?"

"The market looks right, but it did not work out so far."

"We are active abroad and now target a new country or segment."

Our services

Pre-decision support

Strategy execution

DecisionGoNo-GoNot-yet

PREPARE

Explore
the market

Get clarity before commitment

Facts instead of gut feeling, so your board decides on solid ground.

What's included

Entry barriers and regulatory requirementsWhat stands between you and the first order: rules, certifications, approvals.
Market exploration and intelligenceWhere the demand is, who buys and how, country by country.
Competitive landscapeWho you compete with and where you can stand apart.
Product-market fitWhether your product and message work in this market, or what has to change.
Alternative GTM approachesRealistic routes into the market, compared on cost, risk and timing.

IMPLEMENT

Warm
introductions

Structure replaces trial-and-error

Your plan meets the market in structured steps, starting with the right people.

What's included

Execute GTM strategyThe chosen route, put into action with clear steps and decision points.
Warm introductions to decision-makersPre-qualified decision-makers who have already shown interest, so your first calls are real conversations.
Road shows, exhibitions, pilot projectsCoordinated visits to potential customers and partners, trade fair visits with appointments arranged, and pilots as a first step into the market.
First Customer Contact DeskA local first point of contact. Inbound enquiries reach either a dedicated local phone number or a service email address on your own domain, both answered by a local-language speaking agent.

SCALE

Grow your
business

Roll-out, step by step

From first results to a lasting presence, until your own team can take over.

What's included

Growth strategy consultancyA business development strategy based on your vision, priorities, and the results you have achieved so far.
Entity setup and team buildingCompany formation and registration through notary and legal partners, plus local presence and practical help such as opening bank accounts.
New segments and countriesThe roadmap extended step by step to new segments and new countries.
Local Power TeamA flexible local team for the tasks you need covered. Book fractions of a full-time position as your business requires, until your own team takes over, step by step or all at once.

Entering new markets is complex.
You get one local counterpart who stays with you from start to finish.

Featured Service

Local Power Team

Book fractions of FTEs - a flexible team sized to your stage.

Flexible team setup

Built to fit your current stage.

Risk mitigation

No commitment before results are clear.

Expertise on demand

Only the skills you need.

React to real growth

Not assumptions made in advance.

Monthly reviewable

Scale up, scale down, or stop.

Reduces go-to-market time

A ready team, no hiring process.

Get in Touch

Build your flexible team - until your own team is ready to take over.

Questions about scope, process or fit? Read the FAQ

References

Real projects.
Concrete results.

A selection of client engagements across industries and geographies - each with a clear task and a measurable outcome.

What our clients say

"We now feel well-prepared to move forward with our business plans in the UK."

Head of International Business Development

Battery storage systems

"... by a group of talented professionals, yielding significant outcomes."

Founder and CEO

Medical device prototyping

"... helping us make the right connections, ... supporting quality conversations that can develop into longer-term opportunities."

Sales Account Manager

Plant-based food

Selected projects

Energy storage - Netherlands to UK

Market access and network built, 5 meetings within 6 months.

Medical device - Israel to DACH

8 meetings within 2 months, leading to a pilot project.

Plant-based food - UK to Germany

11 meetings, including 3 formerly lost customers re-engaged.

Technical textile yarn - Sweden to Germany

6 meetings with strategic partners within 2 months.

Predictive analysis - Automotive, Germany

14 meetings, 2 follow-up sales meetings within 4 months.

Ghost kitchen - UK to Netherlands

3 prospects ready to sign, plus 7 promising candidates within 6 months.

Andreas Lakebrink

Founder, MarketEntry.EU

About

Less PowerPoint.
More execution.

For over 25 years I've opened new markets - and made most of the mistakes you can make along the way. The problems repeat themselves, regardless of industry or country. I've found the solutions.

My clients don't need to repeat those mistakes. They get the benefit of what I've learned - directly, without a layer of junior consultants between us.

I've always worked in lean environments where strategy without execution was not an option. Budget, risk and ROI were always on the table. That shaped how I work: I lead the project, I stay involved, and I make sure things actually happen.

One lesson stands above all others: specialists know their territory better than any generalist. That is why I don't work as a solo consultant but as the Europe Expansion Office, with specialists in their field under my guidance and responsibility.

Clients from previous roles include: Lufthansa - P&G - Frankfurt Airport - Deutsche Bahn

Sector insights

12+

European markets
with active networks

25+

Years in international
business development

Contact