Enter Europe.
The right way.
Strategy, market access and execution support for international B2B companies.
You have built a successful business at home and want to take it to European markets. But the unknowns are real: unfamiliar markets, unclear costs and no guarantee that the effort pays off. Good news: Expanding into Europe does not need a local organisation of your own. You get the supporting Europe Expansion Office for as long as you need it.
From First Idea.
To Lasting Presence.
International business development in almost 360 degrees: from groundwork and strategy consultancy to hands-on market entry, establishment and growth. Everything except sales, which remains yours.
Go-to-Market
Groundwork
Get clarity before commitment
Facts instead of gut feeling, so your board decides on solid ground.
What's included
- Entry barriers and regulationWhat stands between you and the first order: rules, certifications, approvals.
- Market exploration and intelligenceWhere the demand is, who buys and how, country by country.
- Competitive landscapeWho you compete with and where you can stand apart.
- Product-market fitWhether your product and message work in this market, or what has to change.
- Alternative GTM approachesRealistic routes into the market, compared on cost, risk and timing.
Go-to-Market
Execution
Structure replaces trial-and-error
Your plan meets the market in structured steps, starting with the right people.
What's included
- Execute GTM strategyThe chosen route, put into action with clear steps and decision points.
- Warm introductions to decision-makersPre-qualified decision-makers who have already shown interest, so your first calls are real conversations.
- Road shows, exhibitions, pilot projectsCoordinated visits to potential customers and partners, trade fair visits with appointments arranged, and pilots as a first step into the market.
Establishment
& Growth
Roll-out, step by step
From first results to a lasting presence, until your own team can take over.
What's included
- Entity setup and team buildingCompany formation and registration through notary and legal partners, plus local presence and practical help such as opening bank accounts.
- Strategic partnership developmentDistributors, resellers, service partners and local production partners, found and coordinated.
- New segments and countriesThe roadmap extended step by step to new segments and new countries.
Entering new markets is complex.
You get one local counterpart who stays with you from start to finish.
Local Power Team
Book fractions of FTEs - a flexible team sized to your stage.
Built to fit your current stage.
No commitment before results are clear.
Only the skills you need.
Not assumptions made in advance.
Scale up, scale down, or stop.
A ready team, no hiring process.
Build your flexible team - until your own team is ready to take over.
Real projects.
Concrete results.
A selection of client engagements across industries and geographies - each with a clear task and a measurable outcome.
"We now feel well-prepared to move forward with our business plans in the UK."
"An exceptional marketing campaign was executed by a group of talented professionals, yielding significant outcomes."
"MarketEntry.EU have been focused and committed throughout, helping us make the right connections, setting up meetings and, importantly, supporting quality conversations that can develop into longer-term opportunities."
Energy Storage Systems - Market Access
Deep insights about a niche market segment, develop network, access to decision-makers.
Medical Device - Decision-Maker Access
Arrange meetings with customers and partners, transition from virtual to face-to-face.
Plant-Based Food - Re-Winning Lost Accounts
Re-activate lost restaurant chains, introduce new ones and distribution partners.
Technical Textile Yarn - Strategic Partners
Arrange meetings with potential collaboration partners.
Predictive Analysis - Engineer Network
Grow network within automotive prototype developers.
Ghost Kitchen - Licensee Candidates
Identify, prequalify and preselect licensee candidates, and prepare them for handover to the client.
Less PowerPoint.
More execution.
For over 25 years I've opened new markets - and made most of the mistakes you can make along the way. The problems repeat themselves, regardless of industry or country. I've found the solutions.
My clients don't need to repeat those mistakes. They get the benefit of what I've learned - directly, without a layer of junior consultants between us.
I've always worked in lean environments where strategy without execution was not an option. Budget, risk and ROI were always on the table. That shaped how I work: I lead the project, I stay involved, and I make sure things actually happen.
One lesson stands above all others: specialists know their territory better than any generalist. That is why I don't work as a solo consultant but as the Europe Expansion Office, with specialists in their field under my guidance and responsibility.
with active networks
business development