European Market Entry Consulting

Enter Europe.
The right way.

Strategy, market access and execution support for international B2B companies.

You are running a business - markets to defend, customers to serve, budgets under pressure. International expansion is either your next strategic move or an option worth exploring. Either way, you need clarity fast, without adding another full-time project to your plate.

Get in Touch See our services
Agribusiness MedTech Industrial Tech Cleantech Food & Beverage
6+
European markets with active networks
12+
Sector insights - from FMCG to MedTech to Aviation
25+
Years in international business development
What We Do

Five Services —
From Research to First Customer

Whether you need strategic groundwork or hands-on execution - we cover the full journey from first analysis to first customer conversations.

Service 01

Market Research &
Opportunity Assessment

You know the market exists. What you need is the go-to-market groundwork that standard studies don't provide - segment potential, hidden entry points, and competitive dynamics relevant to your exact offer.

Service 02

Competitive Landscape &
Entry Barriers

Knowing who your competitors are is not enough. We map their positioning, identify the gaps you can own, and surface the non-obvious barriers - regulations, customer expectations, unwritten market rules - before they slow you down.

Service 03

Go-to-Market Strategy &
Positioning

You have a plan. We sharpen it together. Building on your knowledge and our market insights, we refine your approach before you commit. 80% of the answers come with 20% of the effort - enough to act with confidence.

Service 04

Market Access &
Warm Introductions

Every market entry comes down to the right conversations. We identify and qualify the contacts you need - customers, partners, resellers, or institutional contacts - and open doors so you only meet people who already want to talk.

Service 05

Trade Show &
Event Support

A trade show is often the fastest way to meet customers, scan competitors and read the market. We help you prepare the right visit strategy, identify who to meet before you arrive, and turn a two-day fair into a structured contact mission.

Flagship Offer

The 90-Day DACH Market Activation - all five services, one fixed-price.

Phase 1

Strategic Foundation

ICP, competitive landscape, 20-25 target companies, DACH positioning and messaging.

You know exactly who to target and how to approach them.
Phase 2

Opening Doors

Warm introductions to qualified decision-makers. Strategic connections where they already know who you are.

You are in conversations with people who want to meet you.
Phase 3

Learn & Decide

Pattern recognition across conversations, go/no-go with evidence, scale roadmap or pivot strategy.

You have a clear, evidence-based decision to make.
Book a Strategy Call
References

Real projects.
Concrete results.

A selection of client engagements across industries and geographies - each with a clear task and a measurable outcome.

MedTech
MedTech - Israel to DACH

Medical Device -
Decision-Maker Access

Arrange meetings with customers and partners, transition from virtual to face-to-face.

8 meetings within 2 months, leading to physical meetings and a pilot project with strategic partnership potential.
Hospitality Tech - Singapore to GER and NL

Digital Restaurant Solution -
Market Launch

Arrange meetings with restaurants matching a specific ideal customer profile.

12 on-site appointments including 1 amusement park and 1 international group with 80 restaurants - within 11 months.
Digital
Industrial
Industrial Tech - Sweden to GER

Technical Textile Yarn -
Strategic Partners

Arrange meetings with potential collaboration partners.

6 meetings with decision-makers of strategic business partners within 2 months.
Food & Beverage - UK to GER

Premium Plant-Based Food -
B2B Foodservice

Arrange meetings with purchase managers of wholesalers, restaurant chains and canteens.

7 calls with caterers, 4 restaurant chains (2 formerly lost clients), 3 wholesalers, 1 global player in fast food - within 6 months.
F&B
Licence
Hospitality - UK to NL and GER

Ghost Kitchen Concept -
Licence Partners

Identification of prospects as licensees, pre-qualification and preparation.

3 prospects at ready-to-sign level plus 7 promising candidates - within 6 months.
Food & Beverage - Italy to GER

Soft Drink Brand -
Retail Market Entry

Proof-of-concept: check market acceptance in 5-10 supermarkets.

Nationwide listing in a retail group with 11,000 stores within 5 months.
Retail
Andreas Lakebrink
Andreas Lakebrink
Founder, MarketEntry.EU
About

Less PowerPoint.
More execution.

For over 25 years I've opened new markets - and made most of the mistakes you can make along the way. The problems repeat themselves, regardless of industry or country. I've found the solutions.

My clients don't need to repeat those mistakes. They get the benefit of what I've learned - directly, without a layer of junior consultants between us.

I've always worked in lean environments where strategy without execution was not an option. Budget, risk and ROI were always on the table. That shaped how I work: I lead the project, I stay involved, and I make sure things actually happen.

Clients from previous roles include: Lufthansa - P&G - Frankfurt Airport - Deutsche Bahn
6+
European markets
with active networks
12+
Sector insights
25+
Years in international
business development
Contact

Not sure if Europe
is ready for you?

Book a Free 20-min Strategy Call
Book a Call
calendly.com/andreas-marketentryeu
Email
andreas@marketentry.eu
Phone / WhatsApp
+49 175 846 5847
LinkedIn
linkedin.com/in/andreas-lakebrink
Address
Wilhelmstr. 7, 65779 Kelkheim / Frankfurt, Germany

Impressum

MarketEntry.EU is a brand of

STEX Germany UG (haftungsbeschraenkt)

Managing Director: Andreas Lakebrink

Wilhelmstr. 7, 65779 Kelkheim, Germany

Phone: +49 (0)175 / 846 5847
Mail: andreas@marketentry.eu

Reg. Court: Amtsgericht Koenigstein
Reg. Nr.: HRB 11330
VAT-ID: DE355601212

Website: marketentry.eu

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